100% PURE Water Foundation Full Coverage Hydrating Makeup, Light Dewy Finish, Moisturizing Concealer for Normal to Dry Skin – Fruit Pigment Color Cool 1.0 w/Pink Undertones for Fair Skin – 1 Fl Oz

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Find YOUR Clean Routine

You shouldn’t have to sacrifice health for beauty!

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Makeup Colored by Superfoods

Nourish & Revitalize Your Mane

100% PURE isn’t just our name, or our ingredient list it’s a commitment to producing the purest, healthiest products. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and improve the lives of our customers by providing A-Z beauty products without the harsh chemicals that they’ve had to choose from in the past. Quality products that make you feel great and look amazing, naturally.

Product Dimensions ‏ : ‎ 1.38 x 1.38 x 3.94 inches; 1.8 ounces
Item model number ‏ : ‎ 1CFPWFC1.0
UPC ‏ : ‎ 843585104127
Manufacturer ‏ : ‎ 100% PURE
ASIN ‏ : ‎ B07JKMB1XK

SIMPLY TINTED WITH SUPER FRUITS – Naturally pigmented with nature’s good stuff to plump and hydrate with soothing aloe and toning, protective green tea; gives you gorgeous total coverage with pink undertones fit for fair skin.
LUXE HYDRATE & GLOW – Healthy boost of fruit oils, pomegranate, acai, and hydrating aloe promote a softer, plumper complexion while sustaining essential moisture; antioxidant-rich red wine resveratrol and alpha lipoic acid provide anti-aging benefits for your skin.
FLAWLESS RADIANT COVER – Hydrating, clean, and fresh lasting liquid moisturizer offers full coverage with a satin, lightly dewy finish for a naturally glowing complexion colored with the world’s first globally patented fruit pigmented technology.
GIVE YOUR SKIN SOME LOVE – Buildable all-day stay, easy to apply for a refreshed base; dot onto face forehead, cheeks, nose, and chin and blend for just enough coverage to hide imperfections or buff with a clean brush for an airbrush look.
BEAUTY DOESN’T GET ANY CLEANER – You don’t have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.